Access to basic AI features
Limited support via email
Perfect for individuals & small projects
5 AI-powered projects per month
Basic analytics and insights
Community forum support
Full suite of AI tools
Priority email support
Ideal for growing businesses
Unlimited AI projects
Advanced analytics and reports
Priority email and chat support
Advanced AI solutions
Dedicated account manager
Tailored for large-scale operations
Custom AI integrations
Team collaboration tools
Dedicated 24/7 support
Lazra’s Agents plug into your existing CRM and website as a 24/7 concierge — answering, qualifying, and booking appointments while your team focuses on closing.
Each Agent owns a specific job in your store — from reactivating old leads to protecting your reputation — while Claire stays front-of-house as your concierge.
Remi re-engages lost, cold, and unworked leads over conversational SMS — turning yesterday’s pipeline into today’s appointments.
Vee answers new leads instantly, gathers essentials, and keeps the conversation moving until your team steps in.
Mason handles every “what’s my car worth?” — collecting VIN or plate, miles, condition, payoff, and timing before routing to the right manager.
Grace drafts on-brand responses to every review — warm when it’s praise, calm and measured when it’s not.
Chase picks up dropped parts and accessories orders, texts guests to bring them back, and directs them to checkout.
Laney handles service follow-up: declined work, missed maintenance, and win-back campaigns — over friendly SMS that feels like your team.
Carter handles payments, negative equity, lender guidelines, incentives, and OEM programs — the things that make or break a deal.
Simple rollout, no IT heroics. Claire stays the face of your experience, while each Agent plugs into a specific job: reactivation, speed-to-lead, trades, reputation, cart recovery, and (soon) service.
We plug into your CRM, website lead flows, SMS provider, and review platforms so Remi, Vee, Mason, Grace, Chase, and Lane can see the same guests your team does.
We tune each Agent to your tone, OEM programs, and routing rules. Claire becomes your concierge on webchat, while the Agents quietly do the heavy lifting in the background.
In the first 30 days, we review conversations, appointments, and show rates together — then tighten prompts, routing, and handoffs until the Agents feel like part of your team.
Lazra’s Agents were designed inside retail dealerships — with the same OEM programs, thin margins, and staffing headaches you’re dealing with right now — not by software tourists guessing from the outside.
• 8+ years in retail automotive leadership
• Over 25 years of hospitality-driven organization management
• Built to protect guest experience and gross, not to chase vanity dashboards
“If it doesn’t make you more gross and better guest experiences in 90 days, it doesn’t belong in your store.”
– Chris McNeal, Founder, Lazra Labs
Get clear on where AI Agents plug into your CRM, routing, and staffing — without replacing your BDC or CRM.
We’re onboarding a limited number of rooftops so support stays tight and we can iterate with you. Founding Dealers get reduced setup, a locked-in rate, and direct access during rollout.
No. Lazra is a team of AI Agents trained specifically for dealerships. They understand trade-ins, negative equity, payments, and how your team actually works deals — not just surface-level scripts.
No. You set the rules. Your team can jump into any conversation at any time and sees every message. Agents do the grind — your people own the relationship and the desk.
Most rooftops are live within 7–14 days depending on integrations and scope — faster if your CRM and phone stack are already dialed.
We follow industry best practices for opt-in, opt-out, and privacy and help you configure compliant flows from day one, so your Agents don’t create risk.
Yes. Lazra was designed for both single-point stores and groups, with shared standards where you need them and local flexibility where you don’t.